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September 5, 2006

Generating site postings the organic way

Its always interesting to hear what other people think of what you're doing - here is the thoughtful take of the people at the MAC Consultancy on what we do at Patient Opinion

They are absolutely right when they say that we will will live or die by the number of postings that we get. So increasingly we are working directly with general practices to generate postings. By recruiting a few practices in each area we can generate 25 -30 postings per week from patients who have just had care at hospital.
This in turn means that our postings are much more focused - 1,000 postings per year about 1 hospital is much more use to everybody (patients, GPs and hospitals) than 3 postings about each of the 300 hospitals in England. Less glamorous than an article in the Mirror but just as effective.

Posted by Paul at September 5, 2006 2:34 PM